Consumer Preferences for Halal and Non Halal Goods in Global Trade

Abstract

This article reviews recent literature on consumer preferences for halal and non halal goods in the global trade context, focusing on regulation and market dynamics in the halal economy. The background of this study is the rapid growth of the halal economy and the diverse standards of certification as well as trade barriers among countries. The aim of this paper is to identify the factors that influence consumer preference for halal and non halal goods and to explore how global trade regulations and halal certification intervene in this preference dynamic. The method employed is a systematic literature review, drawing data from international academic databases over the past five years, coupled with bibliometric and thematic analysis. The findings indicate that religiosity, halal perception, halal certification, branding, and global trade regulation are key determinants of consumer preference, yet literature linking these preferences with formal microeconomic frameworks remains limited. The article concludes that a deeper understanding of consumer preferences for halal and non halal goods can support the development of global trade policies and industry strategies that align more closely with Sharia compliant economic principles.